Inside the Digital Switchboard of a Social ConnectorWith the creation of telephone party lines in the late 1800’s, Switchboard operators were the conversation connectors. When a call was received, a [...] |
Where has Twitter & Facebook brought us? A Gutenberg moment?Johannes Gutenberg has been described as an engineer, a scholar, and an entrepreneur. I believe it was those three driving characteristics that fueled his [...] |
Shooting holes in the dark trying to find the Social SolutionRecently I was asked to compare a few of the current Twitter client applications on the Social Web. Of course there are several blog [...] |
HOW TO: Create your own Company Social NetworkAre you tired of hearing about Twitter this Facebook that YouTube whatever? There is so much talk about social media right now. Most people [...] |
Stacking the Social Media Deck to WINThe first time I was exposed to Texas Hold’em was in the late 90s. I remember watching the movie Rounders with Matt Damon; [...] |
Deconstructing the Old to Create a New SocialCRMThree weeks ago I tore down the bunk beds from my girls bedroom. The beds were attached to one side of the wall and [...] |
Crossing the Twinish Line!The completion just beat you to the Twinish line! Twitter isn’t the latest tech trend or online fad. Twitter has fundamentally changed the way [...] |
The Rules of Customer Engagement have changed: Are you still in?The traditional business to customer model has been altered dramatically over the last 18 months due to emerging social technologies (Video). One-way communicating and [...] |
SocialCRM = Building a 3D Client ViewIs your business leveraging the information contained in social media sites relevant to your current clients and future prospects? Most business have an internal [...] |
Facebook Pages Indexed? Yes. Facebook Groups? No.Today I was asked to write an article for Social850.com discussing the topic of Facebook pages for Tallahassee small businesses. The topic centered around [...] |
Craigslist Social Media Monitoring Tool – CLDesktop“Craigslist, the “free classifieds” site that offers community advertising in 570 markets worldwide but charges only for a tiny percentage of its ads, will [...] |
#1 Tallahassee Small Business Leveraging Social MediaEvery year the Chamber recognizes small businesses for their outstanding achievements and contributions to the community at its annual Small Business Excellence Awards program. [...] |
Reconciling Online Statements – Banking & Social MediaIf the phrase “information is the new currency” was used to describe the emergence of technology in the late ’90s, then “social media is [...] |
David Letterman explains TwitterYou’ve got to love David Letterman, right. When Letterman speaks people listen. I think he could easily become a social media mogul. His insight [...] |
Art of Listening in Social MediaAre you an eavesdropper? When you are out in public places do you listen to the conversations going on around you? Whether you are [...] |
The guy behind the little blue birdIf you haven’t met Biz Stone, you are in for a treat. He’s a down to earth guy, who happens to be a genius. [...] |
Branding on the way to the bathroom?How many people contemplate their comprehensive insurance policy or the diversity of their financial portfolio on the way to the bathroom? Why is the [...] |
Keep Twitter Out? Who else?As I meet with local Tallahassee businesses, I find companies are still trying to figure out what to do with social media sites like [...] |
Practicing Ancient Tradition in Business 2010This week I was enjoying a cup of coffee when I noticed four people on the other side of the café huddled over their [...] |
Looking for good tips?Last week I went out to dinner with a business colleague. We had a fabulous meal solving all of the economic issues of today. [...] |
What is your Social Web Strategy?
Watch:”Video: The Five Eras on Social Web TV…“, posted with vodpod |
Twitter and Customer Service – Part 2If you visit your local newspaper, TV station, or radio station, I think it’s safe to say that you will find someone tuned into [...] |
Twitter and Customer ServiceBased on a true experience: |
Exchanging Customer #s for :) Loyal AvatarsIn the business model of 2000, the goal was to gain more customers, assign them a customer number and watch them walk through the [...] |
Destroying the Status Quo: Seth GodinSeth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas [...] |
Win 2 Free Tickets for Star Trek 2009 at AMC 20 in TallahasseeI think this is going to be an amazing film. You just can’t go wrong with JJ Abrams. Not to mention I have a [...] |
Experience as a BrandHaving spent much of my professional life centered in the customer service industry, my experience with a business or service tells me a lot [...] |
Business to Client Conversations: Outlook vs. CRMWith the talks of cutbacks and budget reductions, now more than ever is the time to invest in the people and businesses that have [...] |
30 Ways to Change EverythingOne of my favorite morning emails is the one I get from Seth Godin. Every day Seth stretches my thoughts about how I think [...] |
The Soloist – a newspaper, a writer, and musical genuisBrilliant movie! The story is heartbreaking and inspiring. I connected with the character Steve Lopez more than I would like to admit. The bar [...] |
Mint, the Derby, and a New FriendFriday, the last day of the traditional work week, was a day that connected two unlikely dots along a plane of new friendship. With [...] |
OBSESSED with New Business in TallahasseeI just can’t get away from the crazy guy from Wine Library TV! This guy is uber contagious! If you haven’t heard of Gary [...] |
Panic Mode? Grab the Crayons!In difficult economic times, the reaction of many businesses is to panic. Rather than cutting, dropping, and/or eliminating your product lines or services, [...] |
The Orange Button, Does your business have it?The rules are changing! Are you still in the game? Experts are saying that within 5 years information will be primarily collected and delivered [...] |
Does your business have a digital face?I could write an endless blog about this one image because it says so much about what it looks like for a business to [...] |
Is Social Networking for Business?SETH GODIN is a bestselling author, entrepreneur and agent of change. |
The Business of ObservationAre you lying? Lying about the fact that despite the conditions of the market, your business will make it using old methods, technologies, or [...] |
Incredible New Business Coming SoonThe status quo isn’t going to get you there and you know it. Like Mr. Incredible, you know you have something to do [...] |
(Sasquatch + Big Mac) x Twitter = Marketing GeniusThe legend of the Sasquatch dates back to the middle eighteen hundreds. Some historians say that it was the Lummi, a Native American tribe [...] |
Breadcrumbs to Business GrowthIs your business starving? Are sales down? Are the market conditions threatening to devour your small business whole? Taking a lesson [...] |
Tallahassee Digital Media Part 2What if the Silly Putty story took place today in our digital media age. Think of the resources the scientist would have had at [...] |
Which way is your business headed?Researching substitutes for rubber in the early 1940s, James Wright took two very different agents – boric acid and silicone oil and combined them [...] |










































