The rules are changing! Are you still in the game? Experts are saying that within 5 years information will be primarily collected and delivered not randomly searched and selected. What does this mean? With so many websites, blogs, and videos on the information super highway today, one can do exhaustive research on any number of topics. Recently, I was helping my oldest daughter with a book report on Norway. Within minutes, we had articles, pictures, maps, and population graphs in hand and ready to glue to her project foam board.
Imagine this: What if I could erect a temporary traffic sign on the side of the information highway that instructed all articles, images, and/or videos pertaining to my desired topic to stop and leave a copy, which is then forwarded to my desktop mailbox? I wouldn’t have to go out and do all the research. The research would just come straight to me. Not only is it what I want, it is when I want it.
You don’t have to use much imagination because this bring-it-to-me magic information detour sign not only exists, but is growing exponentially. Over the last several years, the development of RSS (an abbreviation for Really Simple Syndication) has reached amazing height delivering information. RSS is a web feed format that is used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator”, which can be web-based, desktop-based, or mobile-device-based.
As a business owner, why is this important to me? First, the use of an RSS feed based on your industry can keep you on the forefront of innovation in your field of work and ready to adjust to market conditions. Second, creating your own channels of distributing information via blog, audio, or video will open direct lines of communication with your current clients, as well as future prospects that are already in the market for your particular goods or services.
Just having a company website on the web isn’t going to deliver thousands of new customers to your door. You must have an open line of updated information readily available. If your digital space doesn’t have a fully functioning RSS icon (the little orange button) just waiting to be clicked, this is your last at bat!
Here are a couple of resources to create your own RSS feeds:
- FeedBurner
Advanced feed management technology that helps bloggers, podcasters, and commercial publishers get more value from the content they create.
www.feedburner.com - Bloglines
Free, web-based news aggregator that makes it easy to keep up with your favorite blogs and RSS newsfeeds.
www.bloglines.com - Feedreader
Windows application that reads and displays RSS newsfeeds based on XML.
www.feedreader.com - SharpReader
RSS aggregator for the .NET framework.
www.sharpreader.net - NewsGator
RSS news aggregator that runs in Microsoft Outlook.
www.newsgator.com - Google Reader
Customizable aggregator for feeds from news sites, blogs, and other sites with a sharing facility.
reader.google.com - Awasu
Free Windows RSS news-reader.
www.awasu.com - NewzCrawler
Web news reader and browser which provides access to news content from different sources.
www.newzcrawler.com - Pluck
Offers an Internet Explorer add-on which integrates a bookmark manager, web sharing, RSS reader, and search.
www.pluck.com - RSS Bandit
An RSS/Atom aggregator for desktops written with the .NET Framework.
www.rssbandit.org - Radio UserLand
Blog tool that builds a site, organizes and archives posts, and publishes content.
radio.userland.com - Rojo Networks
Discover, organize, and share the wide range of dynamic RSS content on the Internet.
www.rojo.com - BlogBurst
Syndication service that places your blog content on top-tier online destinations to broaden reach, increase page views, and gain visibility.
www.blogburst.com - PubSub
Allows you to subscribe to queries that are then matched against newly published information from sources such as blogs, newsgroups, and SEC filings.
www.pubsub.com - All Headline News
Continuously updated news and headline links from thousands of news sources. Also offers RSS feeds.
www.allheadlinenews.com - edgeio
Collects and organizes classified listings published on other RSS enabled web sites or directly onto edgeio. Browse or use keyword search to find and access the RSS feed you’re looking for, or to upload your own RSS feed.
www.edgeio.com - RMail
Subscription service that lets you watch an RSS subscription via email.
www.r-mail.org - AmphetaDesk
Cross platform, open-sourced, syndicated news aggregator.
www.disobey.com/amphetadesk - Feedmarker
Free, web-based RSS/ATOM aggregator and bookmarks manager.
www.feedmarker.com
If you would like to ask questions but would rather keep them confidential please indicate “Just between you and me” in your comment and I will keep your questions confidential. I have had several people contact me and I value your comments, thanks for keeping the conversation going!
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