The completion just beat you to the Twinish line! Twitter isn’t the latest tech trend or online fad. Twitter has fundamentally changed the way information is distributed. Real-time information is the core value of Twitter. Twitter delivers more real-time information than any other web source. However, there is some question to the factuality of the information. Rumors that Natalie Portman and Jeff Goldblum had died were false due to Twitter hackers. Nonetheless, the reports came first from Twitter, but even those false accusations caused people to search Google to see if more info was being released giving additional exposure to those individuals. Negative exposure is exposure.
Twitter spread the news around the Iran presidential race faster than CNN. It also spread the first news about Michael Jackson’s death before it hit any news or Hollywood studios. I realize you may think Twitter is ridiculous, but there is more to it than what I ate for lunch.
Companies are beginning to connect the data stream of information on Twitter and are parsing it into valuable information related to their particular market segment. StockTwits is an open, community-powered investment idea and information service that is build on top of Twitter. You can think of it as Bloomberg for the little guy and gal. You can eavesdrop on what traders and investors are talking about RIGHT NOW or contribute to the conversation and build your reputation and following as a savvy market wizard.
Small tech-savvy businesses are leveraging the real-time information stream to listen to their competitors, to listen to conversations about their industry and to engage in new forms of social customer service.
Looking at who is and who isn’t on Twitter is one of the trends I find intriguing. In Tallahassee, my local market some examples would be: Tallahassee Memorial Hospital is but Capital Regional Medical isn’t. Subway is but Quiznos isn’t. Mellow Mushroom Pizza is but Red Elephant isn’t. This list can go on and on. The bottom line is this, if you’re not on Twitter your competition is.
Here are some links to getting started on Twitter. Some are for gaining followers; others are for listening for your brand mentions. There are over 150 different tools to accomplish your Twitter goals. Even if you have to get out of the media wreck you are in now, run to the Twinish line today.
- What is Twitter?
- Twitter Video Tutorials
- What is a retweet?
- How can I customize my Twitter background?
- What is a #hashtag?
- How can I build my personal brand on Twitter?
- Twitter terms to know
- Finding a job using Twitter
- Twitter tips for executives
- Twitter best practices for brands
- 40 of the best big brands on Twitter
- Using Twitter for customer service
- The media maker’s guide to Twitter
- What is #followfriday?
- Twitter user directories
- How do I find Twitter users in my town?
- Why aren’t people following me?
- What to do when you’ve followed too many people
- What’s a tweetup?
- Tools for organizing your Twitter community
- Twitter from your iPhone
- Managing multiple Twitter accounts
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