A similar assessment might be taken in regards to activities and conversations within social media.  Thousands and thousands of updates about experiences at coffee shops, restaurants and grocery stores are posted everyday.  Each of those updates/comments are recorded and posted on blogs, walls and message boards.  These digital logs are a new kind of online account statement.  Each update is an informational transaction.  The insight that could be learned by these digital statements could result in valuable assessments for a company that was paying attention.

Recently, I was preparing a Social Media proposal for a new client who requested case studies to be included in the documentation.  I came across hundreds of studies.  Surprisingly, this kind of market research has been circulating since 2005.  Everyday the conversation of how do businesses engage in social media arises, to which I reply, it’s never too late to join the conversation.  I always recommend listening and observing as a starting point.

If you are in charge of marketing at your company or you are the owner of a small business and need more convincing that Social Media is a viable means to grow your business, I am including some of the case study websites that I have found extremely helpful in attempting to reconcile the online statements of social media.

Case Studies

35 Examples of Corporate Social Media in Action

Word Of Mouth Marketing Association – Comprehensive Case Study Library

Groundswell by Forrester Research – 65 Corporate examples and 25 full case studies

Social Media Statements Tallahassee

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